Develop a meaningful content marketing strategy

Content with purpose to help you achieve your goals

Content marketing is a buzz word in the industry but it's a proven technique that all businesses should be making a part of their marketing strategies. It should be one of the first considerations for any marketing activity. Through theory, examples and practical activities, this course will help you to build an effective content marketing strategy.
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Course curriculum

  • 1

    Course Introduction

    • Introduction to Content Marketing

    • Content Marketing Definition and Expansion

    • Introductory Examples of Content Marketing

    • How Content Marketing Helps Business

    • Course Overview
  • 2

    Delivering Content

    • Ways of Delivering Content

    • Blogging

    • Podcasts

    • Infographics

    • Video

    • Gifs and Memes

    • Whitepapers

    • Ebooks

    • Lead Magnets

    • Presentations - LinkedIn Slideshare

    • Email 

    • Social Media Posts

    • Checklists

    • Courses

    • Webinars

    • Events

    • Free Apps

    • Quizzes

    • Summary
  • 3

    Case Studies

    • Examples of Content Marketing in Action

    • The Body Coach - Joe Wicks

    • Oatly

    • Activity Introduction

    • Exercise - Current Campaign Challenge

    • Summary
  • 4

    Developing Your Content Marketing Strategy

    • What’s your Content Marketing Strategy?

    • Why

    • Who

    • Where

    • What - Informed by Personas

    • What - Example - MERL - The Museum of English Rural Life

    • What - Evergreen vs Time Sensitive Content

    • What - Google EAT and YMYL

    • When

    • Exercise - Effective Content Marketing
  • 5

    The Content Marketing Cycle

    • The Content Marketing Cycle - Image Download

    • The Content Marketing Cycle Introduction

    • Ideation

    • Audit

    • KWR

    • Planning and Requirements

    • Production

    • Promotion

    • Measurement

    • Refinement

    • Summary
  • 6

    Tools to Build your Content

    • Content and the User Journey

    • The Smart Insights RACE Model Download

    • The Smart Insights RACE Model

    • Tools for Content Marketing

    • Google Keyword Planner

    • SEMRush

    • Answer the Public

    • Also Asked

    • Google Trends

    • Summary
  • 7

    Copywriting and Scheduling your Content

    • Copywriting

    • Finding a Copywriter

    • Creating a Content Plan

    • Content Marketing Template [.xlsx]
  • 8

    Content Marketing Final Activity

    • Activity Outline

    • Final Activity - Creating a Content Marketing Strategy
  • 9

    Course Completion

    • Congratulations

    • Congratulations

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