Develop a meaningful content marketing strategy
Content with purpose to help you achieve your goals
Course curriculum
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1
Course Introduction
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Introduction to Content Marketing
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Content Marketing Definition and Expansion
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Introductory Examples of Content Marketing
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How Content Marketing Helps Business
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Course Overview
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2
Delivering Content
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Ways of Delivering Content
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Blogging
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Podcasts
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Infographics
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Video
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Gifs and Memes
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Whitepapers
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Ebooks
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Lead Magnets
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Presentations - LinkedIn Slideshare
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Email
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Social Media Posts
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Checklists
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Courses
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Webinars
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Events
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Free Apps
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Quizzes
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Summary
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3
Case Studies
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Examples of Content Marketing in Action
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The Body Coach - Joe Wicks
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Oatly
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Activity Introduction
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Exercise - Current Campaign Challenge
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Summary
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4
Developing Your Content Marketing Strategy
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What’s your Content Marketing Strategy?
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Why
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Who
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Where
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What - Informed by Personas
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What - Example - MERL - The Museum of English Rural Life
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What - Evergreen vs Time Sensitive Content
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What - Google EAT and YMYL
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When
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Exercise - Effective Content Marketing
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5
The Content Marketing Cycle
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The Content Marketing Cycle - Image Download
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The Content Marketing Cycle Introduction
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Ideation
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Audit
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KWR
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Planning and Requirements
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Production
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Promotion
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Measurement
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Refinement
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Summary
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6
Tools to Build your Content
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Content and the User Journey
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The Smart Insights RACE Model Download
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The Smart Insights RACE Model
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Tools for Content Marketing
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Google Keyword Planner
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SEMRush
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Answer the Public
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Also Asked
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Google Trends
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Summary
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7
Copywriting and Scheduling your Content
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Copywriting
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Finding a Copywriter
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Creating a Content Plan
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Content Marketing Template [.xlsx]
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8
Content Marketing Final Activity
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Activity Outline
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Final Activity - Creating a Content Marketing Strategy
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9
Course Completion
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Congratulations
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Congratulations
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Additional products
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