Course curriculum

  • 1

    6 - 1 - Introduction

    • 6 - 1a) Introduction to the course [Video]

    • 6-1b) Google Display Network and Programmatic Advertising [Video]

    • 6-1c) Display Objectives [Video]

    • 6-1d) Acronyms for the display network [Video]

    • 6-1d1) List of Acronyms [Thinkific]

    • 6-1e) Difference between Search and Display Network [Video]

    • 6-1f) Payment models for the Display Network [Video]

    • 6-1g) Course Overview

  • 2

    6-2 How to Advertise on the Display Network

    • 6-2a) The Customer Journey [Video]

    • 6-2a1) The customer journey [PDF Download]

    • 6-2b) Display Network targeting types [Video]

    • 6-2c) Audience targeting [Video]

    • 6-2c1) Audience targeting - Remarketing [Video]

    • 6-2c2) Audience targeting - In-market targeting [Video]

    • 6-2c3) Audience targeting - Custom Intent [Video]

    • 6-2c4) Audience targeting - Demographic targeting [Video]

    • 6-2c5) Audience targeting - Similar Audiences and Interest targeting [Video]

    • 6-2c6) Audience targeting - Affinity targeting [Video]

    • 6-2d) Content Targeting [Video]

    • 6-2d1) Content Targeting - Managed Placements [Video]

    • 6-2d2) Content Targeting - Topic Targeting [Video]

    • 6-2d3) Content Targeting - Display expansion for search [Video]

    • 6-2e) Device Targeting [Video]

    • 6-2f) Exercise - Targeting Review [Thinkific]

  • 3

    6 - 3 - Remarketing

    • 6 - 3a) Introduction to Remarketing [Video]

    • 6 - 3b) The types of remarketing [Video]

    • 6- 3c) Standard and Dynamic Remarketing [Video]

    • 6-3d) Building ads and creative [Video]

    • 6-3f) Exercise - who is retargeting me [Thinkific]

  • 4

    6-4 Remarketing Tactics and Strategies

    • 6-4a) Introduction [Video]

    • 6-4b) Tell a Story [Video]

    • 6-4c) Placement targeting [Video]

    • 6-4d) Placement Exclusions [Video]

    • 6-4e) Custom Combination Targeting [Video]

    • 6-4f) Customer Lists [Video]

    • 6-4g) Remarketing with an offer [Video]

    • 6-4h) Video Remarketing [Video]

    • 6-4i) Running Remarketing Right [Video]

    • 6-4j) Exercise - When to remarket [Thinkific]

    • 6-4k) Why Remarketing [Video]

  • 5

    6-5) Effective Display Network Advertising

    • 6-5a) Use Targeting Effectively [Video]

    • 6-5a1) Exercise - Running Display Ads [Thinkific]

    • 6-5b) Make your ads stand out [Video]

    • 6-5b1) Responsive ads [Video]

    • 6-5b2) Creating a responsive ad [Loom]

    • 6-5b3) Standard Image ads [Video]

    • 6-5b3) Popular Ad sizes [Download]

    • 6-5c) Schedule Ads [Video]

    • 6-5d) Monitor and Test [Video]

  • 6

    6-6 Final Activity

    • 6-6a) Final Activity - Creating a Display Campaign Outline [Video]

    • 6-6b) Final Activity - Creating a Display Campaign Outline [Thinkific]

    • 6-6c) Final Activity Display Marketing Template Guide [Download]

  • 7

    7-7 Congratulations

    • 7-7a) Congratulations [Video]

    • Congratulations