Develop long lasting relationships

By using effective email marketing campaigns

Email Marketing has the highest ROI of any digital marketing channel. This course will help you implement email marketing campaigns that will enable you to reach your audience and develop long lasting relationships. We'll give you examples of great campaigns, and also examples of mistakes that have been made, so you can learn from them. There's a number of activities for you to put the theory into practice, so by the end of the course you should feel confident in planning and running your own email campaigns.

Course curriculum

  • 1

    Course Introduction

    • Introduction to Email Marketing

    • What is Email Marketing?

    • The Return on Investment

    • The Benefits of Email Marketing

    • Email Marketing Drawbacks

    • Course Summary

  • 2

    Email Marketing Best Practice

    • Email Marketing Best Practice to Follow

    • Professional Email Software

    • Relationship Building

    • Timing and Frequency

    • Testing

    • Monitor Delivery Rates

    • Choose your Sender

    • Preheader Text

    • List and Subscribers

    • Segmenting

    • Content

    • Check and Recheck

    • Metrics

    • Thank You Pages

    • Formatting

    • Automations and Funnels

    • Personas

    • Exercise

  • 3

    Email Marketing Examples

    • Examples Introduction

    • Netflix Example

    • Airbnb

    • Shutterfly

    • Adidas

    • Shopify

    • Brooks Sports

    • Uber

    • Mom and Dad Money

    • Summary

  • 4

    Email Marketing Platforms

    • Email Marketing Platforms

    • Optix Mail and Campaign Monitor

    • Introduction to Optix Mail

  • 5

    Email Marketing Lists

    • GDPR

    • GDPR Best Practice

    • Effective Email Marketing List Management

    • The Benefits of a Well-Managed List

    • Growing your Email Marketing List

    • Lists and Subscribers

    • Creating a New List

    • List Overview

    • Adding Subscribers to a List

    • Features and Growing Lists

    • Sign up Forms

    • Segmentation

    • Creating Segments in Optix Mail

    • Using Segments Effectively

  • 6

    Creating and Formatting Templates

    • Introducing the template builder

    • Introduction to Building Templates in Optix Mail

    • Changing Email Template Settings

    • Content Blocks

    • Section Blocks

    • Text Blocks

    • Image Blocks

    • Separators and Dividers

    • Button Blocks

    • Video Blocks

    • Completing the Footer

    • Saving a Template

  • 7

    Constructing emails for your campaign

    • Email Construction

    • Layout

    • Copywriting

    • Visuals

  • 8

    Creating a Standard Email Marketing Campaign

    • Creating a Standard Campaign

  • 9

    Email Marketing KPIs

    • KPIs to Monitor

  • 10

    Split Testing

    • What is Split Testing?

    • Pros and Cons of Split Testing

    • Options for AB Testing in Optix Mail

    • Setting Up a Subject Line AB Test

    • Exercise: Write an A/B Subject Line Test

  • 11

    Automation

    • What is Automation?

    • Pros and Cons of Automation

    • Introduction to Automation and Journeys in Optix Mail

    • AM5B Setting Up a Journey

    • Exercise - Plan an automation

  • 12

    Email Marketing Final Activity

    • Final Activity - Plan your Email Marketing Strategy

    • Creating an Actionable Email Marketing Strategy

  • 13

    Course Completion

    • Congratulations

    • Congratulations

Additional products

We have a whole variety of courses available on Digital Marketing, so check out what other topics are available