Create Business Winning Personas

Target more effectively through laser-focused marketing and communications

Personas are a fundamental business tool that will be at the forefront of any marketing campaign that you put into place. Through detailed explanations, examples and activities, we'll give you the knowledge and confidence to create winning personas.

Course curriculum

  • 1

    Course Introduction

    • Introduction to Personas

  • 2

    The Value of Creating Personas

    • The Value of Creating Personas

    • How Personas Help

    • Using Personas to Inform Strategy

    • Using Personas to Support your Positioning

    • Ensuring Content Relevance Using Personas

  • 3

    Personas In Motion - How Businesses Use Personas

    • Optix Solutions’ Personas

    • Personas Exercise

    • The new GLE | Mercedes-Benz Cars

    • The new GLE | Mercedes-Benz Cars [Answer]

    • Weetabix On The Go High Protein

    • Weetabix On The Go High Protein [Answer]

    • IKEA - Hooray! To the Wonderful Everyday

    • IKEA - Hooray! To the Wonderful Everyday [Answer]

    • Contrasting Personas Exercise

    • NHS Nursing [A]

    • NHS Nursing [B]

    • NHS Nursing [Answer]

    • Dunelm [A]

    • Dunelm [B]

    • Dunelm [Answer]

    • Sports [A]

    • Sports [B]

    • Sports [Answer]

    • Single Personas vs Groups

  • 4

    Best Practice for Implementing Personas

    • Implementing Personas

    • Researching your Persona

    • Creative Thinking Session

    • Exercise - Creative Thinking Session

    • Quantitative Research

    • Facebook Audience Insights

    • Answer the Public

    • Also Asked

    • YouTube

    • Spark Toro

    • Buzzsumo

    • Forum

    • Google Analytics

    • Twitter

    • Summary

    • Qualitative Research

    • Stages of Interviews

    • Conducting Interviews

    • Summary

  • 5

    Bringing a Persona to Life - Creating a Persona.

    • Bringing a Persona to Life

    • Review your Research

    • Building a Persona

    • Personas Throughout the Business

    • Using personas in the business

    • Design and Distribution

    • Using your Personas

  • 6

    Personas Final Activity

    • Final Activity

    • Protein Powder Activity

    • Activity Outline

    • Warm Up - BPN Supplements Video

    • Warm Up - BPN Supplements

    • Warm Up - Women's Best Video

    • Warm Up - Women's Best

    • Protein Powder Persona Activity

  • 7

    Course Completion

    • Congratulations

    • Congratulations

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