Create Business Winning Personas
Target more effectively through laser-focused marketing and communications
Course curriculum
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1
Course Introduction
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Introduction to Personas
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2
The Value of Creating Personas
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The Value of Creating Personas
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How Personas Help
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Using Personas to Inform Strategy
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Using Personas to Support your Positioning
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Ensuring Content Relevance Using Personas
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3
Personas In Motion - How Businesses Use Personas
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Optix Solutions’ Personas
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Personas Exercise
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The new GLE | Mercedes-Benz Cars
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The new GLE | Mercedes-Benz Cars [Answer]
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Weetabix On The Go High Protein
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Weetabix On The Go High Protein [Answer]
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IKEA - Hooray! To the Wonderful Everyday
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IKEA - Hooray! To the Wonderful Everyday [Answer]
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Contrasting Personas Exercise
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NHS Nursing [A]
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NHS Nursing [B]
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NHS Nursing [Answer]
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Dunelm [A]
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Dunelm [B]
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Dunelm [Answer]
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Sports [A]
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Sports [B]
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Sports [Answer]
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Single Personas vs Groups
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4
Best Practice for Implementing Personas
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Implementing Personas
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Researching your Persona
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Creative Thinking Session
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Exercise - Creative Thinking Session
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Quantitative Research
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Facebook Audience Insights
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Answer the Public
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Also Asked
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YouTube
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Spark Toro
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Buzzsumo
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Forum
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Google Analytics
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Twitter
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Summary
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Qualitative Research
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Stages of Interviews
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Conducting Interviews
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Summary
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5
Bringing a Persona to Life - Creating a Persona.
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Bringing a Persona to Life
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Review your Research
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Building a Persona
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Personas Throughout the Business
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Using personas in the business
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Design and Distribution
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Using your Personas
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6
Personas Final Activity
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Final Activity
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Protein Powder Activity
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Activity Outline
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Warm Up - BPN Supplements Video
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Warm Up - BPN Supplements
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Warm Up - Women's Best Video
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Warm Up - Women's Best
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Protein Powder Persona Activity
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7
Course Completion
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Congratulations
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Congratulations
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