Course curriculum

  • 1

    Introduction to Search Network PPC

    • 5-1a) Introduction to the Course [Video]

    • 5-1b) Key Terms [Video]

    • 5-1c) Google Ads and Bing Ads [Video]

    • 5-1d) Search Network vs Display Network [Video]

    • Loom 1 5-1e) SERPS (Shopping / Search / Google My Business) [Loom]

    • 5-1f) Overview of Search Market [Video]

    • 5-1g) Goals for PPC [Video]

    • 5-1h) Benefits of PPC [Video]

    • 5-1i) Drawbacks [Video]

    • 5-1j) Course Overview

  • 2

    Keyword Research

    • 5-2a) Value of Keyword Research [Video]

    • Loom 2 5-2b) Keyword Planner [Loom]

    • Loom 3 5-2c) Keywords Everywhere [Loom]

    • Loom 4 5-2d) Google Searches Related to and People Also Ask [Loom]

  • 3

    The Secret to PPC

    • 5-3a) How does Google Work [Video]

    • 5-3b) How does a Search campaign work? [Video]

    • 5-3c)The importance of match types [Video]

    • 5-3c1) Examples of Match Types [Thinkific]

    • Exercise - Match Types [Thinkific]

  • 4

    Bidding Strategy

    • 5-4a) Bidding Strategies [Video]

    • 5-4b) Manual CPC Bidding [Video]

    • 5-4c) Maximise Clicks [Video]

    • 5-4d) Target Search Page Location [Video]

    • 5-4e) Target CPA [Video]

    • 5-4f) Enhanced CPC [Video]

    • 5-4g) Target ROAS [Video]

    • 5-4h) Target Outrank Share [Video]

    • 5-4i) Maximise Conversions [Video]

  • 5

    Quality Score Led Approach

    • 5-5a)Components of Quality Score [Video]

    • 5-5b)CTR [Video]

    • 5-5c)Ad Relevance [Video]

    • 5-5d)Landing Page Quality [Video]

    • 5-5e) Improving Quality Score [Video]

    • 5-5f) Google Optimisation Scores [Video]

    • 5-5g) Exercise - Improve the Quality Score [Thinkific]

  • 6

    Build Your Ads

    • 5-6a) Ad Copy Best Practice [Video]

    • 5-6b1) Expanded Text Ad [Video]

    • 5-6b2) Responsive Search Ad [Video]

    • 5-6b3) Dynamic Keyword Insertion [Video]

    • 5-6c) Google Ad Extensions [Video]

    • 5-6c1) Sitelink Extensions [Video]

    • 5-6c2) Location Extensions [Video]

    • 5-6c3) Call Extensions [Video]

    • 5-6c4) App Extensions [Video]

    • 5-6c5) Callout Extensions [Video]

    • 5-6c6) Price Extensions [Video]

    • 5-6c7) Promotion Extensions [Video]

    • 5-6c8 Structured Snippet Extensions [Video]

    • 5-6d) Show ads of Google Maps [Video]

    • 5-6e) Ad Scheduling [Video]

    • 5-6f) Mobile bid adjustments [Video]

    • 5-6g) Optix Ads Cycle [Video]

  • 7

    5-7 Google Ads Overview [LOOM]

    • Loom 5 5-7a) Google Ads Overview [Loom]

    • Loom 6 5-7b1) Creating a Search Network PPC Ad - Initial Set up [Loom]

    • Loom 7 5-7b2) Creating a Search Network PPC Ad - 1) Selecting Campaign Settings[Loom]

    • Loom 8 5-7b2) Creating a Search Network PPC Ad - 2) Set up ad group

    • Loom 9 5-7b2) Creating a Search Network PPC Ad - 3) Create Ads

    • Loom 10 5-7b2) Creating a Search Network PPC Ad - 4) Review

  • 8

    The importance of Brand

    • 5-8a) Branded Keywords [Video]

    • 5-8b) Brand and Brand Plus Keywords [Video]

  • 9

    Competitor Bidding

    • 5-9a) Competitor bidding [Video]

    • 5-9b) Drawbacks of competitor bidding [Video]

    • 5-9c) Google’s Trademark Rules

  • 10

    Shopping Overview

    • 5-10a) Introduction to Shopping Ads [Video]

    • 5-10b) Setting up Google Shopping Ads [Video]

  • 11

    Personalisation

    • 5-11a) Personalisation opportunities in Google Ads [Video]

  • 12

    Search Network PPC Final Activity

    • 5-12a) Final Activity - Plan your PPC Campaign Strategy [Video]

    • 5-12b) Plan your PPC Campaign Strategy [Thinkific]

    • 5-12C - PPC Campaign Strategy Template

  • 13

    Congratulations

    • 5-13a) Congratulations [Video]

    • Congratulations