SEO
SEO is about getting discovered for the products and services you want to be known for. It involves an ongoing, consistent effort to maintain your website to improve rankings in Search Engines with long term successes and rewards.
Learn the basics of on page, off site and technical SEO.
Introduction to SEO
Organic results
The importance of SEO
SEO Goals
Exercise - User Intent
SEO Tools
Course Overview
Primary Functions of Search Engines
Crawling
Robots.txt
Helping spiders crawl your site
Troubleshooting missing pages
301 Redirects
Indexing
Exercise - Check your indexed pages
Telling SERPs how to index your site
Ranking
The evolution of Search and SERP features
Local SEO
Personalisation
Summary
What search engines want
Links and SEO
Content and SEO
Engagement Metrics
Ranking Factors
Ranking Factors (II)
The importance of Keywords
Using Keywords
Keyword Research
Choosing suitable keywords
Your Keyword Research Document
Download - Keyword Research Template
Google Keyword Planner
Google Trends
Answer the Public
Also Asked
Moz Keyword Explorer
Keyword Implementation Best Practice
Exercise - Keyword Research
Introduction
Header Tags
Internal Links
Image optimisation
Formatting
Titles and Meta Descriptions
URL Structure
Introduction
Specify a Preferred Domain
Navigation and Site Structure
Implement Structured Data Markup
Exercise - Structured Data
Canonical URLs
Optimise 404 Page
Optimise Robots.txt
XML Sitemap Optimisation
SSL and HTTPS
Website Speed
Mobile Friendliness
Exercise - Check the mobile friendliness of your website
Google Search Console
Introduction
Link Building
Brand Mentions
Social Media Marketing
Introduction
Research
Audit
Optimise
Amplify
Iterate
Final Activity - Website Review and Audit
Final Activity - Website Review and Audit
Congratulations
Congratulations
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